By Bailey Schulz Las Vegas Review-Journal
January 11, 2021 – 8:34 am
Photo / Video copyright: Panasonic showcases Illuminarium at CES 2021 (CES)
Las Vegas is set to get a new immersive entertainment venue in 2022.
Illuminarium Experiences, an experiential entertainment brand, has partnered with Osaka-based Panasonic to launch technology-driven custom entertainment venues able to transport viewers to faraway lands.
One of the first three 30,000-square-foot venues is set to open inside the Area15 entertainment complex in Las Vegas in the summer of 2022. Two more will launch in Atlanta and Miami, according to a Monday news release from Panasonic.
A spokesperson for Illuminarium declined to offer more details on the impending Las Vegas venue.
The first venue is set to open in mid-2021 in Atlanta. “Wild: The World’s First Virtual Safari” uses Panasonic 4K laser projection technology to take viewers on a simulated journey where they can view African animals in their natural habitats. Illuminarium expects to have 25 to 30 venues open within the next five years.
The 360-degree immersive experiential entertainment centers “will provide visitors with communal, connective entertainment meant to be enjoyed as a shared human experience,” according to Panasonic.
The partnership between Illumination and Panasonic was announced at CES 2021.
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